Notes
Outline
Scandura.com
http://www.scandura.com
scandura@scandura.com
Opportunity for Partners
by
Joseph M. Scandura, Ph.D.
"Scandura Corporate Background"
Scandura Corporate Background
Objectives and Market
Patented Technologies - Products - In the Pipeline
Competitors/Partners
Key Business Considerations
"Developer of Productized e-business..."
Developer of Productized e-business Solutions - unique easy to use Development Environment - extensible Integration Environment - broad array Pre-built and EECOMS B2B Components
Holder 3 U.S. patents, one pending
Corporate member IBM-led EECOMS ATP project - TRW, Boeing, Vitria, QAD, Baan
Initial Commercialization Partner: CommerceQuest - leader in integration software and services
Founded by J.M. Scandura, U. Penn Prof. - author 200 scientific publications, including 8 books
- led development of major software systems
- key discoveries in cognition & software engineering
"Strategic Partnerships and M&A"
Strategic Partnerships and M&A
OEM Licensing and Bundling
Cutting Edge R&D and Field Testing
Target Markets
Development Tool Market
Enterprise Application Integration (EAI)
B2B e-commerce
Reengineering
Slide 6
Building Distributed Systems:
Everyone Else
Don’t know whether system will work until built
Hard to make changes
Scandura Approach to
 Distributed Systems
           Local    Local 2
                   test
Advantages: intuitive, quicker development, easier maintenance, component interoperability
Method: Use Scandura’s neutral cognitively meaningful ASTs and HLD
Slide 9
Local Supply Chain
during converting from one XML DTD to another
Local Supply Chain
w/ substituted 3rd party components w/ HLD adapters
Distributed Supply Chain
Slide 13
Universal Software Bus
(used by Integration Engine)
Pre-Built Components
Full HLD Development Environment
Full Integration Environment
Automatic Adapter Generators
Standards Independent XML Support - Visual Editing, Automated Conversion
Extensible Support for Any Language with Grammar
Visual Integrated Design & Programming Environment - C/C++, Java, Fortran, COBOL, Ada, Pascal
Automated Reverse Engineering, Code Generation, Reengineering, Checking for HLD & Legacy Languages - C/C++, Java, Fortran, COBOL, Ada, Pascal
Automated Language Translators - Pascal -> C/C++, COBOL/C,Fortran -> Ada
Fully Functional Tutorials for Efficient Training on Major Components
License Server System Monitors Component Usage over Web
Shared Access to ATP-supported EECOMS Components - emi messaging infra-structure - virtual situation room - negotiation server
Technical Advantage I
Faster - Each event handler represented by single HLD component - All HLD components work together seamlessly (e.g., low   level HLD for manipulating ASTs & powerful HLD   reengineering components) - Default event handlers with human interface and/or    automated HLD callback logic - True plug and play - Seamless high level integration of distributed systems - Testing minimized if not eliminated - Automated HLD wrapper/adapter generators - Automatic code generation, reverse engineering,   conversion in HLD & legacy languages, integration - Construct automatic custom legacy reengineering &   conversion tools - Automatic runtime generation for any os after development   on Windows
Technical Advantage II
Broad Applicability - All real world data and processes represented uniformly as     hierarchical Flexforms: data (e.g., XML, proprietary data) and     process (e.g., High Level Design [HLD] language) ASTs - Event-driven components exchange events, data and processes - Dynamic real time interoperability: event handlers can execute each   others data and processes - Fully extensible: easily add new &/or incorporate 3rd party     components - Applicable to any language w/ well-defined grammar - Supports both new high level development and legacy code/systems - HLD components support all XML standards - Built-in support for Java, C/C++ and other common legacy     languages (COBOL, FORTRAN, Pascal) - HLD meta-components for creating custom XML (& other) converters - Shared availability of research by EECOMS ATP partners (IBM etc.),   including emi messaging, Virtual Situation Room & negotiation server
Technical Advantage III
Easy to Learn and Use - Full set of fully functional tutorials - Can be used effectively by personnel with limited   technical skills - Plug and play by simple reference - Drag & Drop development of distributed systems - Visual Flexform environment for creating & debugging   systems - Develop on broadly available Windows - Automatically generate runtime for any os
Technical Advantages IV
Tested - Supports IBM’s MQ Series and other enterprise level messaging - field tested just-in-time B2B scenarios (EECOMS ATP) - field tested XML conversions (EECOMS ATP) - automated conversion 600K lines VAX Pascal to Unix C/C++ (MD)
Protected: Three patents & One pending - visual development environment - automated reengineering and conversion - top-down  plug & play method for building distributed   systems - automated construction & guaranteed correctness
Summary: Faster, More Comprehensive & Easier, and its all Tested & Protected
Future Prospects:
AutoBuilder Prototype*
Automated specification, design and implementation processes
Guaranteed design consistency and correctness with respect to specifications
          *patent: final approval September 7, 2000
Sales Channels
M&A / Strategic Partners
- The Platinum Group
OEM Marketing / Licensing / Bundling
- CommerceQuest
Field testing / Image Making / Contractors - internal automated marketing-sales system
- research (e.g., EECOMS [IBM, TRW, Boeing],   university IT & SE research) - consultants, media
Scandura
 Potential Strategic Partners / Licensees
Financial Payoff
Incremental Revenue Expectations for
Partner w/ Active Business
Little or No Technology Start-up Costs - Unique Products, Market Ready - Patents Pose Barriers to Entry
Multi-billion Opportunity - $2.6B Market to $9B by 2004, Growing at 61%
Small % Translates into Large Opportunity - 2% of $2B Market = $40M - 10% of $9B Market = $900M
What Can You Gain?
Break-Even in Year One
Unique Patented Technologies
Large Market Opportunities
One Scenario
XXX Projections!
You Fill in the blanks
Following Slides
Summarize
Key Business Considerations
Key Business Considerations
Softbuilder
Flexsys
Other Valuable Property
Software Services Market
Software Tools Market
Commercialization Options
Products: Softbuilder
1. Unique, universal and easily extensible (patent pending) software bus enables true "plug and play"
2. Independently developed components can easily be added
3. Not tied to any specific messaging infrastructure.
4. Dynamic models can be a Compelling Sales Tool
5. Dynamic models provide Unambiguous Contract Specifications
6. Dynamic models provide solid foundation for subcontracting work
Products: Flexsys
7. Insures data exchange irrespective of XML Standard(s)
8. Increases the percentage of software maintenance projects that lend themselves to automation
9. Increases the percentage of Software Service Projects that lend themselves to Automation
Other Valuable Property
10. Key product ideas are protected by three patents with a fourth pending
11. Shared rights to all Government supported technologies in the IBM-led $30M EECOMS Advanced Technology Program (ATP) Project on automating the supply chain
12. Integrated license server-database technology makes it possible to license products on a usage basis in a secure environment over the Internet.
13. AutoBuilder proposal selected for semi-finals in NIST Advanced Technology Program (ATP).
The Software Services Market
14. Large and rapidly growing
15. Technical Personnel costly and increasingly scarce
16. Softbuilder & Flexsys (& potentially AutoBuilder) make it possible to offer services on a fixed-price basis -- creating an opportunity to significantly increase margins
17. Softtutor & Flextutor significantly learning
The Software Tools Market
18. Fundamental vs. incremental improvement of existing methods
19. Integrated with popular tools -- Visual C++ & UML Modeler
20. Softbuilder & Flexsys offer qualitative improvements in development speed &          ease of use
21. AutoBuilder: licensable/patented solution to critical problem of guaranteed correctness
Commercialization Options
22. Special requirements can easily be met by customizing and/or enhancing Softbuilder and Flexsys using HLD
23. A vision and sample abbreviated business plan:  If properly executed, leading to highly profitable $100M plus business within two-three years
24. Competitive products tied to technologies (e.g., Java, COM) which are intrinsically harder and more costly to use (patents protect use of ASTs and HLD)
Benefits!
Development Times Cut by 10X
Service Revenues Go Up Much Faster than Costs