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Opportunity for Partners |
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by |
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Joseph M. Scandura, Ph.D. |
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Scandura Corporate Background |
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Objectives and Market |
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Patented Technologies -
Products - In the Pipeline |
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Competitors/Partners |
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Key Business Considerations |
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Developer of Productized e-business Solutions
- unique easy to use Development Environment -
extensible Integration Environment - broad array Pre-built
and EECOMS B2B Components |
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Holder 3 U.S. patents, one pending |
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Corporate member IBM-led EECOMS ATP project -
TRW, Boeing, Vitria, QAD, Baan |
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Initial Commercialization Partner: CommerceQuest
- leader in integration software and services |
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Founded by J.M. Scandura, U. Penn Prof.
- author 200 scientific publications, including 8 books |
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- led development of major software systems |
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- key discoveries in cognition & software
engineering |
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Strategic Partnerships and M&A |
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OEM Licensing and Bundling |
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Cutting Edge R&D and Field Testing |
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Development Tool Market |
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Enterprise Application Integration (EAI) |
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B2B e-commerce |
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Reengineering |
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Don’t know whether system will work until built |
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Hard to make changes |
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Local Local
2 |
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test |
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Advantages: intuitive, quicker development,
easier maintenance, component interoperability |
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Method: Use Scandura’s neutral cognitively
meaningful ASTs and HLD |
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Full HLD Development Environment |
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Full Integration Environment |
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Automatic Adapter Generators |
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Standards Independent XML
Support - Visual Editing, Automated Conversion |
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Extensible Support for Any Language with Grammar |
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Visual Integrated Design & Programming
Environment - C/C++, Java, Fortran, COBOL, Ada, Pascal |
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Automated Reverse Engineering, Code Generation,
Reengineering, Checking for HLD & Legacy Languages -
C/C++, Java, Fortran, COBOL, Ada, Pascal |
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Automated Language
Translators - Pascal -> C/C++, COBOL/C,Fortran
-> Ada |
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Fully Functional Tutorials for Efficient
Training on Major Components |
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License Server System Monitors Component Usage
over Web |
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Shared Access to ATP-supported EECOMS
Components - emi messaging
infra-structure - virtual situation
room - negotiation server |
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Faster - Each
event handler represented by single HLD component - All HLD components
work together seamlessly (e.g., low level HLD for manipulating ASTs & powerful HLD reengineering components)
- Default event handlers with human interface and/or
automated HLD callback
logic - True plug and play -
Seamless high level integration of distributed systems - Testing
minimized if not eliminated - Automated HLD wrapper/adapter
generators - Automatic code generation, reverse engineering,
conversion in HLD &
legacy languages, integration - Construct automatic custom legacy
reengineering &
conversion tools - Automatic runtime
generation for any os after development on Windows |
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Broad Applicability - All
real world data and processes represented uniformly as
hierarchical Flexforms: data (e.g., XML, proprietary data) and
process (e.g., High Level Design [HLD] language)
ASTs - Event-driven components exchange events, data and
processes - Dynamic real time interoperability: event handlers can
execute each others data and
processes - Fully extensible: easily add new
&/or incorporate 3rd party
components -
Applicable to any language w/ well-defined grammar - Supports
both new high level development and legacy code/systems - HLD components
support all XML standards - Built-in support for Java, C/C++
and other common legacy
languages (COBOL,
FORTRAN, Pascal) - HLD meta-components for creating custom
XML (& other) converters - Shared availability of research by EECOMS
ATP partners (IBM etc.),
including emi messaging, Virtual Situation Room & negotiation
server |
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Easy to Learn and Use - Full set of
fully functional tutorials - Can be used effectively by
personnel with limited
technical skills - Plug and play by simple
reference - Drag & Drop development of distributed
systems - Visual Flexform environment for creating & debugging
systems - Develop on broadly available
Windows - Automatically generate runtime for any os |
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Tested - Supports
IBM’s MQ Series and other enterprise level messaging - field tested
just-in-time B2B scenarios (EECOMS ATP) - field tested XML
conversions (EECOMS ATP) - automated conversion 600K lines
VAX Pascal to Unix C/C++ (MD) |
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Protected: Three patents & One pending -
visual development environment - automated reengineering and
conversion - top-down
plug & play method for building distributed systems -
automated construction & guaranteed correctness |
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Summary: Faster, More Comprehensive &
Easier, and its all Tested & Protected |
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Automated specification, design and
implementation processes |
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Guaranteed design consistency and correctness
with respect to specifications |
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*patent: final approval September 7, 2000 |
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M&A / Strategic Partners |
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- The Platinum Group |
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OEM Marketing / Licensing / Bundling |
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- CommerceQuest |
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Field testing / Image Making / Contractors -
internal automated marketing-sales system |
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- research (e.g., EECOMS [IBM, TRW,
Boeing], university IT
& SE research) - consultants, media |
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Little or No Technology Start-up Costs -
Unique Products, Market Ready - Patents Pose Barriers to
Entry |
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Multi-billion Opportunity -
$2.6B Market to $9B by 2004, Growing at 61% |
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Small % Translates into Large Opportunity -
2% of $2B Market = $40M - 10% of $9B Market = $900M |
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Break-Even in Year One |
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Unique Patented Technologies |
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Large Market Opportunities |
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Softbuilder |
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Flexsys |
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Other Valuable Property |
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Software Services Market |
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Software Tools Market |
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Commercialization Options |
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1. Unique, universal and easily extensible
(patent pending) software bus enables true "plug and play" |
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2. Independently developed components can easily
be added |
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3. Not tied to any specific messaging
infrastructure. |
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4. Dynamic models can be a Compelling Sales Tool |
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5. Dynamic models provide Unambiguous Contract
Specifications |
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6. Dynamic models provide solid foundation for
subcontracting work |
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7. Insures data exchange irrespective of XML
Standard(s) |
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8. Increases the percentage of software
maintenance projects that lend themselves to automation |
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9. Increases the percentage of Software Service
Projects that lend themselves to Automation |
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10. Key product ideas are protected by three
patents with a fourth pending |
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11. Shared rights to all Government supported
technologies in the IBM-led $30M EECOMS Advanced Technology Program (ATP)
Project on automating the supply chain |
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12. Integrated license server-database
technology makes it possible to license products on a usage basis in a
secure environment over the Internet. |
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13. AutoBuilder proposal selected for
semi-finals in NIST Advanced Technology Program (ATP). |
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14. Large and rapidly growing |
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15. Technical Personnel costly and increasingly
scarce |
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16. Softbuilder & Flexsys (& potentially
AutoBuilder) make it possible to offer services on a fixed-price basis --
creating an opportunity to significantly increase margins |
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17. Softtutor & Flextutor significantly
learning |
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18. Fundamental vs. incremental improvement of
existing methods |
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19. Integrated with popular tools -- Visual C++
& UML Modeler |
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20. Softbuilder & Flexsys offer qualitative
improvements in development speed & ease of use |
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21. AutoBuilder: licensable/patented solution to
critical problem of guaranteed correctness |
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22. Special requirements can easily be met by
customizing and/or enhancing Softbuilder and Flexsys using HLD |
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23. A vision and sample abbreviated business
plan: If properly executed, leading
to highly profitable $100M plus business within two-three years |
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24. Competitive products tied to technologies
(e.g., Java, COM) which are intrinsically harder and more costly to use
(patents protect use of ASTs and HLD) |
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Development Times Cut by 10X |
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Service Revenues Go Up Much Faster than Costs |
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